Billing feature for Keepa
My role:
Senior product designer
Main collaborators:
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Copied. Say hello anytime.Context
Keepa was moving from ad-hoc bank transfers to a predictable subscription model. Finance needed VAT-compliant invoices across regions, while customers wanted a single place to manage payment details and download receipts. My goal was to design a billing flow that feels invisible when it works and legible when it doesn’t.
The Problem
Billing tasks were split across emails, spreadsheets, and a legacy admin. Terms were inconsistent, failed renewals were unclear, and customers couldn’t self-serve basic changes. Finance spent time reconciling edge cases instead of closing the month faster.
The Solution
I designed an end-to-end billing hub: clear plan cards with taxes up-front, proration for mid-cycle changes, and a self-serve billing profile for company details and tax IDs. The invoice view consolidates charges, dunning states, and export options. Copy and empty-states set expectations and reduce support hand-offs.
The Impact
In pilot, billing tickets dropped as customers updated details and downloaded invoices on their own. Finance reported a smoother close with fewer one-off clarifications and more consistent records across regions.