Wholesale buying UX for bulk orders
My role:
Product designer
Main collaborators:
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Marketplace operators needed a single source of truth for supply, demand, and service levels. Category managers required quick drill-downs; ops wanted alerts they could act on, not just charts.
The Problem
KPIs lived across spreadsheets and vendor tools. Weekly reviews were slow and reactive, and anomalies surfaced too late—often after sellers or buyers felt the pain.
The Solution
We built an actionable dashboard: topline tiles with trend context, drill-downs by category and seller, SLA heatmaps, and anomaly flags with ‘why it matters’ copy. Filters and saved views keep rituals fast.
The Impact
Time-to-intervene shortened, weekly reviews became lighter, and teams converged on shared numbers. Ops focused on decisions instead of data hunting.